We should all be proud of the salesmen we see around us; it is their ability to sell the product at the highest possible price that helps an industry survive and grow. A sale is made only when the customer feels he is winning. I have seen a lot many people complain "you sold this product to me at a higher price, you cheated on me, I would have got this product at a lower price elsewhere". Its least expected of a customer to complain about the price after he has bought the product.
Marketing is a general term used in industries, but I wish to divert the focus to marketing in personal relationships. We need not have an MBA to market ourselves. We are great at expressing ourselves; the only thing is that we are not aware of it. How do you think we attract good friends? We sell ourselves every day, every moment. There is this good friend of mine, who has really got some magic in his hands – music just plays out of any instrument he touches. I know him quite personally so I asked him "have you learnt music before?" His answer was "NO". Not just me but all his friends were shocked to hear that reply. We all know he is gifted, not every person is as fortunate as him. But the only drawback I find in him is that he is not attempting to sell his talent.
99 % of times talent does not matter, we may not be as lucky as Usain Bolt or Michael Phelps. Skills matter more. People with talent are one time performers, but those with skills are consistent performers. Fortunately skills are learnable. If you are ready to learn, nothing can stop you from being a consistent achiever in your area of functioning…..